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About Us


We are a team of passionate and dedicated individuals pursuing refreshing ideas and innovative products. Combining our unique experience and expertise gathered from an eclectic mix of industries, we at BOIA aim to be the premier distributor of travel and lifestyle products in Singapore and Southeast Asia.


We form synergistic partnerships with the best design & manufacturing companies worldwide. Coupled with our strategic sales & distribution channels, we strive to continually introduce innovative and user-friendly products that improve the quality of life for our users.

By bringing not having multiple brands of similar products, we strive to do justice to the brands that we bring in. We look to grow each brand in Singapore with our network or sales channels, media and social media channels.

We started with Veho (UK) and Balanzza (US) in 2009, and have since added more partners with exciting and unique products. We took on Cabeau (US) in 2014 and they have proven to be one of the best selling premium neck pillows in Singapore. We brought CabinZero (UK) to Singapore at the start of 2015 and they have since become our best selling travel backpack in Singapore. With Matador (US) coming on board in 2015, we hope to push on with the travel/outdoor/lifestyle theme for our product range.


Check out some pictures of some events we have participated in at our Flickr page.

GST registration no: 200907448C


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