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Background
At Balanzza we like to make great products for great consumers, our flag product Balanzza, the digital luggage scale and the new Balanzza Ergo are making life easier not only for the travelers but for any other person that needs to have a portable handheld scale to go around.
Balanzza has been welcomed by consumers and businesses looking for a better way to weigh things, luggage, hiking backpacks, sporting equipment, parcels and boxes, etc.
Balanzza is the most popular and best selling digital scale in the USA and Europe, and we are opening new markets and territories every year.
The Idea
Have you ever been aggravated by waiting at the check-in line while the people in front of you switch their belongings between their luggage to avoid the excess baggage fee? Well, my family and I have been traveling the world and have been in this position many times, not switching belongings, but on the other side, just aggravated about the whole situation.
How about being hit with an extra luggage fee because you accepted a package from a friend to bring to a family member, and did not know that it will tip you over the weight allowance. Had this happened to you?
After a long discussion about traveling events and stories a question came up; why people do not weigh their luggage before heading to the airport? Interesting enough is not easy to weigh your 45 Lbs luggage on your bathroom scale, at least not accurate enough, and most of the hotels in the world do not have a bathroom scale to repeat the ordeal on your trip back home (when most of your souvenirs will add lbs to your luggage) So we asked ourselves what about the fishing scales, they have been around for a while so why would people not buy one and do it at home.
We purchased 2 fishing scales, one that was being marketed as a mechanical luggage scale, and a digital one, neither was good, the mechanical one had a very poor handle, a thick metal wire, very uncomfortable to grip and lift 45 Lbs with it, and worst, you will need to hold it in the air while trying to read the weight. We had the same experience with the digital scale but with a better grip on the handle, still we had to hold it in the air in order to read the weight.
By now my father had challenged me to come up with a new product, a digital luggage scale that will do a better job than what was out there. The bathroom scales and fishing scales where the ones to beat. I had no experience or idea about product manufacturing or retail market, neither did my father.
One year and 5 prototypes later we launched in February 27, 2007 at The Travel Goods Show in Vegas the Balanzza, the first Digital Luggage Scale for Travelers.
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